The App Store is the best place to discover and download apps you’ll love on your iPhone, iPad, and iPod touch Global Nav Open Menu Global Nav Close Menu Apple. Mac App Store is the simplest way to find and download apps for your Mac. To download apps from the Mac App Store, you need a Mac with OS X 10.6.6 or later. Third Party Trademark Legal Notice: Mac, iMac, Macbook, OSX, Yosemite, Mavericks, Mountain Lion, Lion, Snow Leopard, Leopard, Tiger are trademarks of Apple Inc. ‎Microsoft Teams is your hub for teamwork, which brings together everything a team needs: chat and threaded conversations, meetings & video conferencing, calling, content collaboration with the power of Microsoft 365 applications, and the ability to create and integrate apps and workflows that your b. Search on the App Store and Mac App Store allows customers to find apps, games, stories, categories, in-app purchases, and developers. Searches use app and in-app purchase metadata from your product page to deliver the most relevant results.

The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.

Categories

Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.

To learn more, see Choosing a Category.

Today Tab

The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.

Games and Apps Tabs

The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.

Promoted In-App Purchases

Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.

For details, see Promoting Your In-App Purchases.

Discover

Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

Create

Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.

Work

Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.

Play

Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.

Develop

Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.

Getting Featured

App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.

Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.

Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:

• UI design: the usability, appeal, and overall quality of the app
• User experience: the efficiency and functionality of the app
• Innovation: apps that solve a unique problem for customers
• Localizations: high-quality and relevant
• Accessibility: well-integrated features
• App Store product page: compelling screenshots, app previews, and descriptions
• Uniqueness

For games, editors also consider:

• Gameplay and level of engagement
• Graphics and performance
• Audio
• Narrative and story depth
• Ability to replay
• Gameplay controls

Tell us your story.

If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.

Scammers often try to trick you into sharing personal or financial information by sending you messages or links to websites that might look like they’re from Apple, but their actual purpose is to steal your account information. Some phishing emails will ask you to click on a link to update your account information. Others might look like a receipt for a purchase in the App Store, iTunes Store, iBooks Store or for Apple Music, that you’re certain you didn’t make.

Never enter your account information on websites linked from these messages, and never download or open attachments included within them.

Is this email legitimate?

If you receive an email about an App Store or iTunes Store purchase, and you’re not sure whether it is real, you can look for a couple of things that can help confirm that the message is from Apple.

Genuine purchase receipts—from purchases in the App Store, iTunes Store, iBooks Store, or Apple Music—include your current billing address, which scammers are unlikely to have. You can also review your App Store, iTunes Store, iBooks Store, or Apple Music purchase history.

Emails about your App Store, iTunes Store, iBooks Store, or Apple Music purchases will never ask you to provide this information over email:

• Social Security Number
• Mother's maiden name
• Full credit card number
• Credit card CCV code

Learn more about phishing and other scams.

Update your account info safely

App Store For Mac Computer

If you receive an email asking you to update your account or payment information, only do so in Settings directly on your iPhone, iPad, or iPod touch; in iTunes or the App Store on your Mac; or in iTunes on a PC.

To update your password for the Apple ID that you use for purchases, do so only in Settings on your device or at appleid.apple.com.

Mac Store Apps Free

Learn more about security and your Apple ID.

If you received or acted on a likely phishing message:

Apple App Store For Mac

If you received a suspicious email, please forward it to reportphishing@apple.com. If you're on a Mac, select the email and choose Forward As Attachment from the Message menu.

Mac App Store Downloads

If you think you might have entered personal information like a password or credit card info on a scam website, immediately change your Apple ID password.